According to the estimates of World Intellectual Property Organization (WIPO), there were 9.11 million demands to register a new trade mark in 2017. The number of demands triplicated from 2007, on average annual growth basis at more than 10%. But how many brands we remember and distinguish? “Great service” and “Best price” aren’t best positioning points. We help you find unique significations that surround your product in the media field. Retrospective open source analysis shows us what qualities your competitors use in their positioning policies, and study the pros and cons of their strategies. You are free to either adopt their experience or rethink it and find your own way.

The world of media can be compared with a living organism and its cells: everybody already acknowledged that it is a living matter that spawns, splits and dies, letting enter the new. Negative media splashes in traditional and social media sometimes seem cancer cells that are impossible to stop without using certain technologies. We help find them, providing 24/7 analysis of Russian and international media content. Constantly finding new data using various methods of research, we show a clear and up-to-date picture of how media portrays the area you work with.

In the era of informational oversaturation, even renowned experts have deal with the problem of finding new ideas for positioning, new partners, investors and uniting it in a solid system that serves the business goals of the company they work for. When it comes to abandon the limits of the habitual, the task gets even more complicated.

Entering a new market supposes a thorough study of this market, its players, possible partners, legislation practices etc. We use the deep dive method to extract information and transform it into the understanding of the potential of going out of the local market, of the representation of immediate and indirect competitors, of this market’s geography and a lot of other parameters.

When a simple smartphone stores more information than all the previous thousands of years had accumulated, and when every person that has a smartphone is able to be a trendsetter, the content is hero. Our experience shows that companies have problems when media analysis doesn’t show the depth and efforts of the work. Line charts that show the number of mentions/media/spokespersons/regions, are the past. We use more complex and progressive methods to assess the information space: semantic, integral index made specially for our clients and other latest trend-based practices that allow to assess the changes.