Cases

Task:

To create a system of performance appraisal of Skolkovo’s press service.

Solution:

We developed internal integral indexes of information wellness with key parameters of press service performance and compared it to the history of media representation of the Foundation.

Result:

After receiving the system in 2014, the client has been using it until now, updating it periodically. This system permitted to more than duplicate all the key indicators without additional costs.

Task:

A merchandising company needed help looking for a foreign partner. Many international companies organise tenders in the international network. Finding such a partner was critical to their growth.

Solution:

We found about 100 international companies and associations with similar activity profile. Then, we picked those most likely to be interested in a partnership, finding information about them and translating it. We kept in mind the reputational particularities too.

Result:

Less than in a year, our client signed an agreement with an international association present in our report. In 2019, they merged in a network.

Task:

We have been working with Artek since 2015. Then, Artek was seen as an old-fashioned Soviet children camp, and its media image was dominated by the politized, Crimea-related notes. It was necessary to change its media image, adding a cultural, educational, and sportive component.

Solution:

We highlighted the key messages of the Center, related to its cultural, sportive, and educational activities. Then we started to monitor the reflection of these messages in media publications.

Result:

Our solution allowed to change the image of Artek and make it an international brand. In a year, more than 80% of media mentions had the images our client needed.

Task:

An accident had happened in a mine owned by a mining company. There was risk of passing the company management and supervision to the Ministry of Emergency Situations until the elimination of the consequences of the accident.

Solution:

We studied the documentation and learned in which parameters the Ministry of Emergency Situations would have to accept the company management and the elimination of the consequences. Then, we started to monitor the media to learn what parameters they mention. When these parameters were at a critical point or could be understood as critical, we communicated these news to the press service of the company.

Result:

The company managed to remain at the control of the accident liquidation procedure, saving also its production capacities.

Mosinzhproyect

Task:

Monitoring of the reputation of the company and its board in media and social networks.

Solution:

We created a system of information analysis for internal use with a mobile app.

Result:

The company managed to grow its operational performance and promptness of reaction to changes in the media attention.

Uralchem

Task:

Growing the number of readers of the corporative newspaper.

Solution:

A mobile app that honors all the internal corporate criteria and the necessities of the client.

Result:

The interactivity of the publication made the public grow and made it more participative.

Akado

Task:

Using analytics to make external communication with consumers more efficient.

Solution:

Individual monitoring and analytical information products that allow to check the competitor situation of the company.

Result:

Up-to-date correction of the information policy.

Art&Smart

Task:

To make the employees more informed about company’s image.

Solution:

We updated the intranet online news system and proposed a content strategy for the news feed and publications about the company’s activities.

Result:

The interactivity of the publication attracted users and made them more participative.

UEZ

Task:

To monitor online the reputation of the company in media and social networks.

Solution:

An internal system of analyzing information with a mobile app was created.

Result:

The company could react with more promptness and better quality to media changes.

KROS

Skyscanner

ExxonMobil

AG Loyalty