The results of Insight Analytics allowed our clients to create efficient communication systems, find optimal solutions of public conflicts, lobby their interests.
of experience in communication technologies
years
successful projects
solved communications tasks
business segments we researched
countries where we did media research
client consultations
We are eager to abandon the “straightforward” analytics to turn information into knowledge. To help our clients better understand the efficiency degree of their communications, we develop new technology to use ourselves and to pass to our clients.
of clients made efficient decisions
years of cooperation with 90% of clients
of clients recommend us to their partners
We do market analysis for key players in different segments, find communications that lead to success, create strategy basis and provide informational follow-up.
Cases
Client reviews
Presentation
Competitive analysis
Our history
Information risks analysis
Mission
Entering new markets
Principles
Reports on media content changes
Practices
Nina Isaychenko, CEO at Art&Smart
There was no emergency situation in all the period of our cooperation that Insight’s specialists could not prevent and resolve successfully. Urgent questions are considered at once and at high quality level. The agency has a team of professionals that complete the tasks with quality and in due time.
Egor Litvinov, Business Development Counselor at Exxon Mobile
We value the professionalism and customer focus of the agency’s specialists, the high quality of the information products they provide (English translations included), the promptness of their reaction. The reports they prepare are digest that respond to our business tasks and they permit us to monitor the situation in the energy segment, obtaining access to information we focus at. The flexibility and adaptivity in choosing options of the information product, the team’s expert knowledge and large access to various information bases allow us to recommend Insight Analytics as a reliable and professional business partner.
Alexandra Barschevskaya, Deputy President, Press Secretary at Skolkovo Foundation
I should specially highlight the active participation of the managers in the process of choosing the best monitoring product to optimize costs. It is great to obtain test versions, which allows us to elaborate the parameters of the future product so it could meet our expectations. We are very satisfied with the cooperation with Insight. The professionalism and the experience of its employees, the promptness in solving the task make me recommend this company as a reliable partner for demanding corporate clients.
Elena Seregina, chief of Corporate Responsibility Department at MTS
The employees of the company show personalized attitude in their work, monitor feedback and react promptly to different situations, they are eager to help and solve current tasks. They help prepare research on topics that interest the Department to organize work efficiently, counting with relevant international experience. The result of research made by Insight are large analysis of collected data on a number of parameters and short and clear presentations that are comfortabled to work with. We are glad to cooperate with Insight and can affirm that it has been a reliable partner.
Veronika Perova, head of Analytical Department at Primum
During our collaboration, the Insight employees were at high professional level and showed familiarity with different analytical instruments. They analyzed media publications published during one year that mentioned our client, using the method of semantical text analysis, which permitted to reflect the particularities of client mentions in different media outlets and reflect them in their communication policy. Our colleagues are always responsible with their work: they do it attentively, at high quality level and they meet the dead lines. I should also note the flexible cost definition, which is quite comfortable in contract relationship. We are glad with the work of the agency and recommend Insight’s employees as responsible specialists in the field of monitoring and analytics.
Denis Rychka, head of press service at Akado
Insight’s specialists strictly meet the rules of interaction between our companies, which is an advantage of the employees of this company that could build an efficient mechanism of providing information services. The personalized attitude of Insight agency and its promptness to rapidly react to the desires and demands of their clients deserves a special note.
Insight Analytics deals with information culture. We do market analysis for key players in different segments and find communications that lead to success. By systemizing data and providing clear conclusions, we create and conduct a foundation our clients can build their strategy on.
To solve complex tasks for our clients, we have high-quality specialists with 20+ years of experience. Each new project has its own group of analysts experienced in creating projects for companies and business luminaries. We realise the incredible development rate of information services, accept new challenges and enhance our skills.
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Insight Analytics agency was founded in 2009. For more than 10 years we have been helping our clients solve communication task, providing them with an impartial and clear data, something we do with passion. During this time, we have created several systems of information analysis, several dozens of information policy strategies, established solid partnership with more than 200 clients, but the most important thing is we formed a team of professionals capable of solving every task related to open information sources.
The results of our work permit our clients to create efficient communication systems, find right solutions in public conflicts, lobby their interests. 88% of our clients made accurate decisions immediately after receiving the results of our work.
Our mission is to develop information culture in professional environment as well as in the “outer” world. We strive to make the use of information more efficient during collection, systematization, storing, and interpretation.
We offer an evolutionally new understanding of efficient use of information to open for our clients the shortest way to making the most rational decisions.
● attention and promptness
● largest possible scope of open sources
● data verification
● turning information into knowledge
● transparency of methods of data collection and processing
● providing solid basis for optimal decisions
● we use every possible open source of information from around the world
● we collect relevant data reasonably, saving the money of our clients
● we develop unique standards for every project and use unified standards within each project
● we do not use only well-known methods but find individual solutions for non-typical tasks
● we constantly refine technologies we use
● we understand that the product we make must serve to making best decisions
● we accumulate knowledge and keep it up to date
Competitive analysis
According to the estimates of World Intellectual Property Organization (WIPO), there were 9.11 million demands to register a new trade mark in 2017. The number of demands triplicated from 2007, on average annual growth basis at more than 10%. But how many brands we remember and distinguish? “Great service” and “Best price” aren’t best positioning points. We help you find unique significations that surround your product in the media field. Retrospective open source analysis shows us what qualities your competitors use in their positioning policies, and study the pros and cons of their strategies. You are free to either adopt their experience or rethink it and find your own way.
This service helps you distinguish from competitors, find an information turnpoint they missed and show your best at it.
Information risks analysis
The world of media can be compared with a living organism and its cells: everybody already acknowledged that it is a living matter that spawns, splits and dies, letting enter the new. Negative media splashes in traditional and social media sometimes seem cancer cells that are impossible to stop without using certain technologies. We help find them, providing 24/7 analysis of Russian and international media content. Constantly finding new data using various methods of research, we show a clear and up-to-date picture of how media portrays the area you work with.
Information risks analysis helps find best decisions to influence and control the media space.
Entering new markets
In the era of informational oversaturation, even renowned experts have deal with the problem of finding new ideas for positioning, new partners, investors and uniting it in a solid system that serves the business goals of the company they work for. When it comes to abandon the limits of the habitual, the task gets even more complicated.
Entering a new market supposes a thorough study of this market, its players, possible partners, legislation practices etc. We use the deep dive method to extract information and transform it into the understanding of the potential of going out of the local market, of the representation of immediate and indirect competitors, of this market’s geography and a lot of other parameters.
Entering new markets allows to conquer and maintain leading positions in a world that gets more and more demanding and reasonable.
Reports on media content changes
When a simple smartphone stores more information than all the previous thousands of years had accumulated, and when every person that has a smartphone is able to be a trendsetter, the content is hero. Our experience shows that companies have problems when media analysis doesn’t show the depth and efforts of the work. Line charts that show the number of mentions/media/spokespersons/regions, are the past. We use more complex and progressive methods to assess the information space: semantic, integral index made specially for our clients and other latest trend-based practices that allow to assess the changes.
Reports on media content changes gives you the possibility to see a picture completely different from what the majority sees.
We cooperate with ExxonMobil from 2015. Every month we offer a digest we had created of macroeconomic and segment indicators on CIE markets.
From 2014 on we monitor all mentions for Skolkovo foundation. In 2015, along with Skolkovo’s press service, we created and started using indicators that define the quality of Skolkovo’s information field.
From 2016 on, we have been providing the Department of Corporate Responsibility of the Russian mobile operator MTS with monitoring and weekly digest on corporate responsibility. Also, during this time, we conducted large research on corporate responsibility practices in Russia and around the world.
Also since 2011, we work with Moscow Engineering Project bureau (Mosinzhproyect). We created and provide support for an information system which includes a web interface and a mobile app that collect media and social network messages related to the company’s activity.
In 2012, we created a mobile app for Uralchem’s corporate newspaper, providing it with updates.
n 2012, we created for Skyscanner a report on representation in Russian media of the company and its competitors. We still provide Skyscanner with these monthly English-language reports.
In 2000-2010, we provided Russian state communications operator Akado with a media monitoring and a monthly report on main indicators of media representation of the company and its competitors.
Since 2012, we have been working with Art&Smart agency in the area of media monitoring and analysis.
Along with our colleagues from Primum agency and on their demand, we created and started to use a new methodics of media representation analysis for International Children Center Artek. We use this methodics now to monitor changes in the media image of the Center.
Our cooperation with Administration of Experimental Development of Neighbourhoods (UEZ) company dates since 2011. We created and maintain support for a mobile app which monitors the mentions of the company and its objects in the media and social networks.
In 2017, we started our cooperation with AG Loyalty agency. We prepare a report on Russian and foreign media for one of its clients, and provide it with a digest on the pharmaceutical segment in Russia.
In 2016, we started our cooperation with KROS agency, providing it with products it can use to prepare monitoring and analytics reports for its clients from construction, automotive, energy, fuel, pharmaceutical, and FMCG segments.
Since 2017, we have been working with Open Group merchandising company, having accompanied together all the company’s history of media presence. In 2018, we conducted a large research of the foreign media, which contained the results of the analysis of about 50 possible foreign partners. As a result, Open Group signed an agreement with an international association which was present in our research.
In 2018, we helped Ingosstrakh insurance company to find an information turnpoint missed by their competitors, enabling the company to show its best in it.
In 2017, we analyzed data on segment regulators for GR department.
Crisis communication (information concerning the client and period is secret according to the NDA). We provided the client 24/7 with information taken from open sources concerning the consequences of an industrial accident.
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Колонка редактора
22.10.2019
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Moscow, Kashirskoe road, 3, ed. 2, bld.. 9, 4th floor, room 23
+7 (495) 287 45 81, insight@agency-insight.ru
Alexander Shumilin
For media: +7 (926) 648-10-77, info@agency-insight.ru
Tatiana Korsakova
HR: +7 (926) 604-69-41, job@agency-insight.ru
Irina Zhukova
